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Press releases

New International operator Carousel group partners with Wiraya to rapidly grow in new target markets

New International operator Carousel group partners with Wiraya to rapidly grow in new target markets

Press releases   •   May 07, 2019 13:00 BST

Deployment focusses on streamlining player activation and reactivation. Carousel Group has signed with Wiraya to successfully deploy Wiraya's Mobile Customer Activation software for their two new brands, SportsBetting.com and RaceBook.com. The initial deployment will accept players from Germany, Canada, Norway and Finland, in the activation and reactivation phases of the player life-cycle.

 Poland’s largest sports betting brand STS, partners with Wiraya to deliver the best in player experience

Poland’s largest sports betting brand STS, partners with Wiraya to deliver the best in player experience

Press releases   •   Mar 12, 2019 09:57 GMT

Partnership initially focusses on crucial activation phase, converting newly registered players who fail to make a deposit.

SaaS veteran from EPiServer appointed new CEO of Wiraya

SaaS veteran from EPiServer appointed new CEO of Wiraya

Press releases   •   Feb 04, 2019 09:00 GMT

Swedish Wiraya, one of the fastest growing marketing tech SaaS companies in Europe, continues its international expansion and appoints Johan Jardevall from global hyper growth company EPiServer as new CEO.

International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP

International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP

Press releases   •   Jan 10, 2019 10:49 GMT

8% increase in conversion rates shifts the focus from customer acquisition to retention.

Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

Press releases   •   Jul 25, 2018 10:53 BST

7% increase in first time deposits from new players seen across Germany, Austria and Switzerland.

Global Gaming disrupts the market with an innovative approach to player engagement

Global Gaming disrupts the market with an innovative approach to player engagement

Press releases   •   Jul 10, 2018 12:14 BST

19% of passive players make a new deposit when targeted with Wiraya’s Mobile Customer Activation solution.

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent

Press releases   •   May 22, 2018 10:24 BST

Leading Scandinavian telco capitalises on GDPR opportunity to improve customer experience

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

Press releases   •   Feb 13, 2018 10:16 GMT

Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe.

Black Type signs with Wiraya, to activate new customers and reward loyalty

Black Type signs with Wiraya, to activate new customers and reward loyalty

Press releases   •   Jan 31, 2018 11:05 GMT

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution, to inspire action from players.

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Press releases   •   Jan 03, 2018 10:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages.

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Press releases   •   Dec 19, 2017 08:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players.

13 million households unaware they could be on worst-value energy tariffs

13 million households unaware they could be on worst-value energy tariffs

Press releases   •   Dec 05, 2017 16:00 GMT

Study by customer activation company Wiraya unveils scale of work for energy companies in light of Ofgem measures • Just 17% of the population are aware they are on standard variable tariffs • 65% either haven’t heard of price capping plans or aren’t sure what they are • Just 14% of customers over 65 say they are advised on their energy bill by their provider