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Wiraya Solutions recruits Max Emilson from Klarna as responsible for Global Sales.

Press release   •   Feb 01, 2018 13:00 GMT

Max Emilson, responsible for Global Sales at Wiraya.

The fast growing marketing tech company in Sweden, Wiraya Solutions, continues to expand internationally and recruits Max Emilson as responsible for Global Sales.

Max Emilson, previously VP Global Partnerships at Klarna, has since 2010 had a key role in expanding and scaling up sales at Klarna.

“We are incredibly proud of Wiraya's latest addition Max Emilson, as we are in a phase of substantially expanding our business, both in Sweden and internationally. His vast experience in successfully expanding Klarna’s sales organization will bring tremendous competence and inspiration to Wiraya”, says Oskar Klingberg, CEO at Wiraya Solutions. “His main task will be to scale up our global sales as we’ve seen a growing interest in our managed software for voice, text and mobile messaging, also known as Mobile Customer Activation”. continues Klingberg.

“I’m excited to take Wiraya to the next level”, says Max Emilson. “Wiraya’s solution is unique in helping large consumer brands activate their customers. I see great potential in expanding the business internationally since it’s already used by many of Northern Europe’s leading brands”.

“Apart from expanding geographically we’re also investing in product development, and we’re currently hiring data scientists and developers within machine learning”, says Klingberg. Artificial intelligence makes Wiraya predict and adapt to when, what and how it communicates with each individual. It automatically creates interactive voice and text communications, which allows individual dialogues with large customer groups. Wiraya increases efficiency for brands and is proven to generate increased customer experience among consumers.

Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands’ customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from customers.

The Swedish Marketing Tech company started in 2008 and has several of Northern Europe’s leading brands as customers, with offices in Stockholm and London.