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Wiraya expands partnership with Wunderino to further improve player activation rates

Press release   •   Jun 15, 2017 09:24 BST


Stockholm, Sweden, 15 of June, 2017: Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Wunderino to expand their cooperation into player activation.

Having delivered notable results in converting both new and re-activating lapsed players, Wiraya has been entrusted by Wunderino to implement a communication program that target players who never make a second deposit.

Using Wiraya’s customer activation technology Wunderino will be able to significantly increase player activation and build customer loyalty, by specifically targeting first time depositors with a tailored activation message, at the right time and in the right channels, automatically.

Joakim Renman, Commercial Director - iGaming of Wiraya, said “We’re extremely pleased that our relationship with Wunderino has gone from strength to strength, and our long term expansion with their team is a testament to the success we’ve had to date. At Wiraya we have noticed that a growing number of gaming companies are struggling getting players to make additional deposits, we are keen to take on this challenge together with Wunderino.”

Tobias Carlsson, CEO of Wunderino, said “Wiraya has provided a truly unique insight into how customer communication should really work. Wiraya’s professional approach, and commitment to deliver market-leading results has been consistent throughout the process, and I’m delighted to see that we have successfully increased depositing clients in the challenging activation process. We are really satisfied with the conversion result and we have already found new areas throughout the customer lifecycle, where we can use Wiraya to increase our customer activation.

About Wunderino

Wunderino was launched in the spring of 2016 by i-gaming veterans with the aim to offer more than just a “regular” casino offering. By focusing on a great mobile experience coupled with great and innovative rewards, Wunderino has established itself as Germany's leading mobile casino.

For more information, please contact:

Charlotte Banning, Head of Marketing at Wiraya

T: +46(0) 72 225 17 14


Marketing tech company Wiraya provides Mobile Customer Activation solutions that blend voice, text and mobile messaging to inspire actions and trust from your best customers. You sell more by serving them better. Having delivered over 60 million transactions to date, we use data at the core of our solution to identify the best channel and method to deliver communications at the right time and in the right way. That’s why a number of Europe’s leading companies use Wiraya to grow customer lifetime value, keep customers longer and grow revenues faster. Wiraya has offices in Stockholm (HQ) and London.