International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP
Press Releases • Jan 10, 2019 10:49 GMT
8% increase in conversion rates shifts the focus from customer acquisition to retention.
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Wiraya accelerates growth by opening a new office in Malta
Press Releases • Sep 17, 2018 11:55 BST
New office expansion enables Wiraya to meet the increased demand for customer activation solutions in the iGaming industry. To celebrate the new office, Wiraya is holding a networking event at Hilton Hotel on Oct 10, 2018 to bring together existing customers and other stakeholders in the industry to discuss how CX is quickly becoming the iGaming industry’s most important competitive advantage.
Black Type signs with Wiraya, to activate new customers and reward loyalty
Press Releases • Jan 31, 2018 11:05 GMT
Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution, to inspire action from players.
Fantasino choose Wiraya to improve conversion rates in the challenging player activation process
Press Releases • Jan 03, 2018 10:00 GMT
Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages.
Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation
Press Releases • Dec 19, 2017 08:00 GMT
Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players.
How Artificial Intelligence builds real relationships & increases customer retention
Press Releases • Jul 04, 2017 08:00 BST
One of the major challenges for the increasingly competitive gaming industry is how to increase customer retention and build customer relationships. Tom Stenius, VP Product & Analytics will be presenting his insights on using Artificial Intelligence for hyper personalisation in iGaming at the annual World Gaming Executive Summit on July 5 at 2:40pm.
Wiraya expands partnership with Wunderino to further improve player activation rates
Press Releases • Jun 15, 2017 09:24 BST
Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Wunderino to expand their cooperation into player activation. Having delivered notable results in converting both new and re-activating lapsed players, Wiraya has been entrusted by Wunderino to implement a communication program that target players who never make a second deposit.