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How Artificial Intelligence builds real relationships & increases customer retention

Press release   •   Jul 04, 2017 08:00 BST

Tom Stenius, VP Product & Analytics at WGES 2017

Stockholm, Sweden, 3 of July 2017: Wiraya, the market leader for mobile customer activation, is presenting how Artificial Intelligence builds real relationships & increases customer retention at World Gaming Executive Summit 2017.

Following the success of its 10th anniversary edition and returning to the stunning W Hotel in Barcelona, on 4-6 July, the World Gaming Executive Summit will bring together over 80 expert speakers to debate and discuss the future growth and innovation in gaming, providing new ideas for online and offline gaming innovation.

Tom Stenius, VP Product & Analytics at Wiraya: One of the major challenges for the increasingly competitive gaming industry is how to increase customer retention and build customer relationships. Building loyalty with your customers has never been more important, but at the same time never more challenging. Artificial Intelligence (AI) is now providing a real opportunity for customer communication, creating personal customer experiences and tangible business value!

Wiraya’s recent ‘Accessing the bombarded consumer’ report identified that 86% of consumers who left a provider said they would have been more content with the service if had they been contacted in the way that they preferred - and in a timely manner. Nearly a fifth of customers said they never received relevant information at all. Traditional mass communication is clearly no longer working, and customers increasingly expect bespoke messaging.

With over 15 years’ experience in digital marketing, Tom will be presenting his insights on using Artificial Intelligence for hyper personalisation in iGaming on July 5 at 2:40pm. Specifically, he will answer how gaming companies can use AI to build real customer relationships, increase retention and active passive players.

For more information, please contact:

Charlotte Banning, Head of Marketing at Wiraya

T: +46(0) 72 225 17 14


Marketing tech company Wiraya provides Mobile Customer Activation solutions that blend voice, text and mobile messaging to inspire actions and trust from your best customers. You sell more by serving them better. Having delivered over 60 million transactions to date, we use data at the core of our solution to identify the best channel and method to deliver communications at the right time and in the right way. That’s why a number of Europe’s leading companies use Wiraya to grow customer lifetime value, keep customers longer and grow revenues faster. Wiraya has offices in Stockholm (HQ) and London.