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Global Gaming disrupts the market with an innovative approach to player engagement

Press release   •   Jul 10, 2018 12:14 BST

Stockholm, Sweden 10th of July 2018; Global Gaming is now the latest operator to use Wiraya’s Mobile Customer Activation to build player engagement. Targeting passive players for the brand Koti Kasino, the deployment focussed on reactivating customers who had failed to make a deposit in 90 days.

Compared to more traditional approaches over email and text, Global Gaming worked with Wiraya to challenge these industry norms, using new technology to approach player communication in a more personal and yet highly effective way. This new approach has seen 19% of passive players make a new deposit when targeted with Wiraya’s Mobile Customer Activation solution.

Head of Brand at Global Gaming, Kristian Abd el All said; ‘We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation. This makes it difficult to reach our players, ensure regular deposits and long term loyalty.’

‘By partnering with Wiraya, specialists in player activation, we feel we have created a real market differentiator over competitors. Adding supporting technology, like Wiraya, to our existing marketing stack enables us to approach player engagement in a truly innovative way, delivering genuinely outstanding customer experience which makes sure our players choose our brand again and again.’

Based on the success of this new approach, Global Gaming will now use Wiraya for activation, rapidly increasing the number of newly registered customers to first time depositing players.

Wiraya’s CEO Oskar Klingberg said; ‘It’s really rewarding for our team to work with a forward-thinking business like Global Gaming, a business prepared to challenge traditional approaches and utilise new technology to refocus customer experience. The results are real recognition of this openness to try new methods to disrupt the market’.

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About Global Gaming

Global Gaming is a growing gaming operator with a strong foothold in the Nordic region who offers innovative, secure and high quality gaming services to B2B and B2C sites and their players through a proprietary platform.

The B2C sites run by Global Gaming includes, Koti Kasino and Viking Slots as well as the new kids on the block, Ninja Casino and SpelLandet, They aim to employ and improve specialized staff, who wants to offer an innovative and safe gaming experience for customers in a local language.

To find out more click here: Global Gaming 

About Wiraya:

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customers to do something, know something, update something, start something, stop something, change something or buy something, it’s guaranteed to improve the metrics that matter to your business.

Started in Sweden in. 2008, Wiraya now has offices in Stockholm and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.

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