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Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Press release   •   Dec 19, 2017 08:00 GMT

Casino Cruise

Stockholm, Sweden, 19 of December 2017:

Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd).

Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players. With Wiraya’s solution, Casino Cruise can now specifically target registered and lapsed players with the right message, at the right time and in the right channels, automatically.

Idan Levy, COO at Genesis Global Limited, said “Wiraya Mobile Customer Activation solution means we can support our aim of having a more lively and entertaining casino experience for our players. Wiraya’s professional approach, and commitment to deliver market-leading conversion rates have been consistent from the start. I’m looking forward to increasing the number of depositing players in the challenging activation and reactivation process.“

Oskar Klingberg, CEO of Wiraya, said “We’re really excited to add the Casino Cruise brand to our growing portfolio of customers in the iGaming space. Given our proven track record we look forward to rapidly increasing conversions by delivering bespoke communication and increasing player experience.”

About Casino Cruise was founded by a group of casino enthusiasts with a clear goal: to bring color and life to the world of casino entertainment. Our vast experience within the casino industry has taught us what is important to players. We know what areas to simplify. We know how to make the experience more exciting. Your journey towards a more lively and entertaining casino experience has already begun. Our mission is to make you feel as if something is telling you it’s time to travel.

About Wiraya

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs.

It uses data-driven insights to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customers to do something, know something, update something, start something, stop something, change something or buy something, it’s guaranteed to improve the metrics that matter to your business.

This is Mobile Customer Activation, and it’s changing the way companies interact with their customers.

For more information, please contact:

Charlotte Banning, Head of Marketing at Wiraya

T:+46 (0) 72 225 17 14


Marketing tech company Wiraya provides Mobile Customer Activation solutions that blend voice, text and mobile messaging to inspire actions and trust from your best customers. You sell more by serving them better. Having delivered over 60 million transactions to date, we use data at the core of our solution to identify the best channel and method to deliver communications at the right time and in the right way. That’s why a number of Europe’s leading companies use Wiraya to grow customer lifetime value, keep customers longer and grow revenues faster. Wiraya has offices in Stockholm (HQ) and London.