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How Artificial Intelligence builds real relationships & increases customer retention

How Artificial Intelligence builds real relationships & increases customer retention

Press Releases   •   Jul 04, 2017 08:00 BST

One of the major challenges for the increasingly competitive gaming industry is how to increase customer retention and build customer relationships. Tom Stenius, VP Product & Analytics will be presenting his insights on using Artificial Intelligence for hyper personalisation in iGaming at the annual World Gaming Executive Summit on July 5 at 2:40pm.

  Wiraya expands partnership with Wunderino to further improve player activation rates

Wiraya expands partnership with Wunderino to further improve player activation rates

Press Releases   •   Jun 15, 2017 09:24 BST

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Wunderino to expand their cooperation into player activation. Having delivered notable results in converting both new and re-activating lapsed players, Wiraya has been entrusted by Wunderino to implement a communication program that target players who never make a second deposit.

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Wiraya hires Joakim Renman to lead commercial expansion in igaming industry

Wiraya hires Joakim Renman to lead commercial expansion in igaming industry

Press Releases   •   May 09, 2017 08:00 BST

Wiraya, one of the fastest growing marketing tech companies in Sweden, expands and hires Joakim Renman as Commercial Director for gaming solutions. Wiraya is growing rapidly within several industries, such as igaming. Joakim has an extensive experience from the gaming industry, with senior positions at NYX, Netent and PokerLoco.

Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence

Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence

Press Releases   •   Mar 31, 2017 12:01 BST

Investment will be used to accelerate the pace of development in personalized and human customer dialogue using artificial intelligence. This will enable companies to optimise what, when, where and how to communicate effectively with their customers to increase conversion, build customer loyalty and reduce costs of operation.

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Bombarded consumers: Focus on service to keep me loyal