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Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

Press Releases   •   Jul 25, 2018 10:53 BST

7% increase in first time deposits from new players seen across Germany, Austria and Switzerland.

Global Gaming disrupts the market with an innovative approach to player engagement

Global Gaming disrupts the market with an innovative approach to player engagement

Press Releases   •   Jul 10, 2018 12:14 BST

19% of passive players make a new deposit when targeted with Wiraya’s Mobile Customer Activation solution.

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent

Press Releases   •   May 22, 2018 10:24 BST

Leading Scandinavian telco capitalises on GDPR opportunity to improve customer experience

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

Press Releases   •   Feb 13, 2018 10:16 GMT

Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe.

Wiraya Solutions recruits Max Emilson from Klarna as responsible for Global Sales.

Wiraya Solutions recruits Max Emilson from Klarna as responsible for Global Sales.

Press Releases   •   Feb 01, 2018 13:00 GMT

​The fast growing marketing tech company Wiraya Solutions continues to expand internationally and recruits Max Emilson as responsible for Global Sales.

Black Type signs with Wiraya, to activate new customers and reward loyalty

Black Type signs with Wiraya, to activate new customers and reward loyalty

Press Releases   •   Jan 31, 2018 11:05 GMT

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution, to inspire action from players.

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Press Releases   •   Jan 03, 2018 10:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages.

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Press Releases   •   Dec 19, 2017 08:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players.

13 million households unaware they could be on worst-value energy tariffs

13 million households unaware they could be on worst-value energy tariffs

Press Releases   •   Dec 05, 2017 16:00 GMT

Study by customer activation company Wiraya unveils scale of work for energy companies in light of Ofgem measures • Just 17% of the population are aware they are on standard variable tariffs • 65% either haven’t heard of price capping plans or aren’t sure what they are • Just 14% of customers over 65 say they are advised on their energy bill by their provider

How Artificial Intelligence builds real relationships & increases customer retention

How Artificial Intelligence builds real relationships & increases customer retention

Press Releases   •   Jul 04, 2017 08:00 BST

One of the major challenges for the increasingly competitive gaming industry is how to increase customer retention and build customer relationships. Tom Stenius, VP Product & Analytics will be presenting his insights on using Artificial Intelligence for hyper personalisation in iGaming at the annual World Gaming Executive Summit on July 5 at 2:40pm.

  Wiraya expands partnership with Wunderino to further improve player activation rates

Wiraya expands partnership with Wunderino to further improve player activation rates

Press Releases   •   Jun 15, 2017 09:24 BST

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Wunderino to expand their cooperation into player activation. Having delivered notable results in converting both new and re-activating lapsed players, Wiraya has been entrusted by Wunderino to implement a communication program that target players who never make a second deposit.

Wiraya hires Joakim Renman to lead commercial expansion in igaming industry

Wiraya hires Joakim Renman to lead commercial expansion in igaming industry

Press Releases   •   May 09, 2017 08:00 BST

Wiraya, one of the fastest growing marketing tech companies in Sweden, expands and hires Joakim Renman as Commercial Director for gaming solutions. Wiraya is growing rapidly within several industries, such as igaming. Joakim has an extensive experience from the gaming industry, with senior positions at NYX, Netent and PokerLoco.

Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence

Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence

Press Releases   •   Mar 31, 2017 12:01 BST

Investment will be used to accelerate the pace of development in personalized and human customer dialogue using artificial intelligence. This will enable companies to optimise what, when, where and how to communicate effectively with their customers to increase conversion, build customer loyalty and reduce costs of operation.

Bombarded consumers: Focus on service to keep me loyal