Voice technology is clearly hot stuff right now. We are increasingly seeing consumer devices controlled by voice such as Amazon’s Alexa and Google Home, helping to improve convenience and efficiency of mundane tasks. As technology becomes more advanced and intuitive, we’re going to be increasingly reliant on voice as an input - in fact, 50% of all searches will be voice searches by 2020 according to comscore. And brands are paying attention. Banks, retailers and big consumer brands are seeing the value of teaming up with tech like Alexa to allow customers to order products, engage with content or check their bank balance using their voice.
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