Follow Wiraya

Two thirds of UK businesses don't have a dedicated CRM budget

News   •   May 31, 2018 11:20 BST

Two thirds of companies are covering marketing and Customer Relationship Management (CRM) with the same budget, according to new figures.

The annual CRM Barometer, by marketing technology company Wiraya, reveals that only 34 per cent of companies have integrated CRM systems. However, 54 per cent are planning to up their budget next year.

Read the rest of the article here: