Voice is fast becoming a chief differentiator for brands. Where Firefox has just integrated new voice search plug-ins to regain a competitive edge, non-tech companies including Ryanair have unveiled integration with Alexa enabling customer to search for flights, hotels and flight status via its website.
While Alexa occupies the headlines, voice can feel somewhat distant to consumers who have yet to invest in the product. For the rest of us voice communication will feel familiar from past experiences alone, and there are some hurdles for marketers to face-up to.
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