Just 35% of UK businesses have full integrated CRM systems
New research by Wiraya – which comes from a survey of 750 leading CRM managers across the UK and Europe - states that just 35% of UK businesses have separate budgets for CRM. As a result, two-thirds of businesses are forced to take this money from the marketing budget.
The survey also highlights a surprising lack of maturity when it comes to CRM in general, with just 35% of UK businesses having fully integrated CRM systems. 45% of businesses say that they are still in the process of integrating systems and distilling processes.
It’s not all doom and gloom, however. The good news is that 21% of UK businesses are prioritising existing customers more than prospects this year. The customer's voice is also represented in the top management team in 89% of companies.