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The best digital marketing stats we’ve seen this week
CRM has yet to win its own budget in two thirds of UK businesses
CRM has yet to win its own budget in two thirds of UK businesses
CRM has yet to win its own budget in two thirds of UK businesses
Two thirds of UK businesses don't have a dedicated CRM budget
Telenor hits GDPR success after partnering with Wiraya on campaign to win consent
Sweden’s Telenor makes GDPR consent personal

Sweden’s Telenor makes GDPR consent personal

News   •   May 22, 2018 14:04 BST

Telenor Sweden says it has seen market-leading results for General Data Protection Regulation consent after enlisting a customer experience firm to manage the process

British Gas price rise: Save a bunch of CASH by following THESE ease steps
People or AI in pursuit of brand transformation?

People or AI in pursuit of brand transformation?

News   •   Mar 06, 2018 14:11 GMT

AI should be used to identify and solve important industry-specific business problems, which will cause real transformative effects Whether a business is using basic automation now or considering AI for the future, what makes or breaks the brand is increasingly down to what your existing customers choose to do

Honeytrap: Can Nectar finally deliver greater customer loyalty for Sainsburys?

Honeytrap: Can Nectar finally deliver greater customer loyalty for Sainsburys?

News   •   Feb 20, 2018 08:56 GMT

The sale of Nectar for roughly £300m less than its valuation ten years ago is a stark reflection of changed customer behaviour.

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

News   •   Feb 14, 2018 11:54 GMT

Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe. Wiraya, which develops a Managed Mobile Customer Activation software, has been awarded €2 million in innovation grants by the European Commission, for the development of Wiraya Activation Intelligence (“Wiraya AI”).

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe
AI FIRM WINS €2M IN EUROPEAN COMMISSION GRANTS

AI FIRM WINS €2M IN EUROPEAN COMMISSION GRANTS

News   •   Feb 13, 2018 13:53 GMT

Software of London-based Wiraya helps Europe’s mobile operators communicate more effectively with their subscribers

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe
Customers ‘in the dark over energy bills’

Customers ‘in the dark over energy bills’

News   •   Dec 05, 2017 16:24 GMT

13 Million Households Could Be Unknowingly On Worst-Value Energy Tariffs
Turning full circle on voice: it’s time for brands to be seen and heard
Are policyholders stuck in ‘unrewarding’ relationships with their insurers?
Two surveys reveal that relationships between brands and consumers in the UK insurance market have deteriorated to the point of estrangement, with providers assuming claims are twice as inflated as customers actually admit
Are policyholders stuck in 'unrewarding' relationships with their insurers?