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Can artificial intelligence give CRM the 'human touch'?

News   •   Oct 30, 2017 10:09 GMT

With the continued ascent of artificial intelligence and machine learning, CRM experts have been forced into rethinking the way they engage with their customer base. But according to Sam Madden, Commercial Director at Wiraya, beyond these innovations, it's still a personalised, consumer-driven approach that delivers results. 

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