Follow Wiraya

Can AI and IoT influence CRM? Only one in three firms have ‘ambitious’ plans

News   •   Feb 22, 2017 13:47 GMT

Getting customer relationship management (CRM) right has always been pivotal, yet only a third of companies polled by marketing tech provider Wiraya say they have dedicated and ‘ambitious’ plans in place for their systems.

The study, which polled more than 500 respondents responsible for CRM systems within the UK, found a relatively even split; 34% say they work in a ‘traditional’ setting, using it continuously and commonly employing a CRM manager but without an exact plan, while 32% said they were ‘ad hoc’ with no direct structure or organisational role, and 31% being ‘ambitious’.

Please find the full article below: