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10 of the best digital marketing stats we've seen this week

News   •   Dec 05, 2016 10:14 GMT

62% of customers feel undervalued by businesses

A report by Wiraya has suggested that businesses need to change the way they communicate with customers or risk losing them to rivals.

From a study of 500 UK consumers who have left their bank, energy, mobile or insurance provider in the last six months – 86% said they would have been more content to stay if they’d been contacted differently.

One in five consumers complained about the lack of relevancy in email communication, and 41% said being asked the same information twice was also a big annoyance.

Overall, banks and mobile providers came out in a better light than insurance and energy companies, however a need for increased relevancy and personalisation was a theme for all.