62% of customers feel undervalued by businesses
A report by Wiraya has suggested that businesses need to change the way they communicate with customers or risk losing them to rivals.
From a study of 500 UK consumers who have left their bank, energy, mobile or insurance provider in the last six months – 86% said they would have been more content to stay if they’d been contacted differently.
One in five consumers complained about the lack of relevancy in email communication, and 41% said being asked the same information twice was also a big annoyance.
Overall, banks and mobile providers came out in a better light than insurance and energy companies, however a need for increased relevancy and personalisation was a theme for all.