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People or AI in pursuit of brand transformation?

People or AI in pursuit of brand transformation?

News   •   Mar 06, 2018 14:11 GMT

AI should be used to identify and solve important industry-specific business problems, which will cause real transformative effects Whether a business is using basic automation now or considering AI for the future, what makes or breaks the brand is increasingly down to what your existing customers choose to do

Honeytrap: Can Nectar finally deliver greater customer loyalty for Sainsburys?

Honeytrap: Can Nectar finally deliver greater customer loyalty for Sainsburys?

News   •   Feb 20, 2018 08:56 GMT

The sale of Nectar for roughly £300m less than its valuation ten years ago is a stark reflection of changed customer behaviour.

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

News   •   Feb 14, 2018 11:54 GMT

Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe. Wiraya, which develops a Managed Mobile Customer Activation software, has been awarded €2 million in innovation grants by the European Commission, for the development of Wiraya Activation Intelligence (“Wiraya AI”).

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe
AI FIRM WINS €2M IN EUROPEAN COMMISSION GRANTS

AI FIRM WINS €2M IN EUROPEAN COMMISSION GRANTS

News   •   Feb 13, 2018 13:53 GMT

Software of London-based Wiraya helps Europe’s mobile operators communicate more effectively with their subscribers

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe
European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

Press Releases   •   Feb 13, 2018 10:16 GMT

Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe.

Black Type signs with Wiraya, to activate new customers and reward loyalty

Black Type signs with Wiraya, to activate new customers and reward loyalty

Press Releases   •   Jan 31, 2018 11:05 GMT

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution, to inspire action from players.

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Press Releases   •   Jan 03, 2018 10:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages.

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Press Releases   •   Dec 19, 2017 08:00 GMT

Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players.

Customers ‘in the dark over energy bills’

Customers ‘in the dark over energy bills’

News   •   Dec 05, 2017 16:24 GMT

13 Million Households Could Be Unknowingly On Worst-Value Energy Tariffs
13 million households unaware they could be on worst-value energy tariffs

13 million households unaware they could be on worst-value energy tariffs

Press Releases   •   Dec 05, 2017 16:00 GMT

Study by customer activation company Wiraya unveils scale of work for energy companies in light of Ofgem measures • Just 17% of the population are aware they are on standard variable tariffs • 65% either haven’t heard of price capping plans or aren’t sure what they are • Just 14% of customers over 65 say they are advised on their energy bill by their provider

Turning full circle on voice: it’s time for brands to be seen and heard
Virtual assistants, chatbots and beyond

Virtual assistants, chatbots and beyond

News   •   Oct 30, 2017 10:17 GMT

Are policyholders stuck in ‘unrewarding’ relationships with their insurers?
Two surveys reveal that relationships between brands and consumers in the UK insurance market have deteriorated to the point of estrangement, with providers assuming claims are twice as inflated as customers actually admit
Are policyholders stuck in 'unrewarding' relationships with their insurers?
InsureTech: Breaking point and price competition
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Consumer loyalty increases

News   •   Jul 31, 2017 16:54 BST