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CRM managers don't believe they're generating revenue

CRM managers don't believe they're generating revenue

News   •   Feb 22, 2017 17:00 GMT

Less than 1 in 5 CRM managers feel they contribute to business revenues
Vast majority of CRM chiefs admit it is just not working
Can AI and IoT influence CRM? Only one in three firms have ‘ambitious’ plans
CRM managers ‘lack the data and strategy to communicate with customers effectively’
CRM managers ‘lack the data and strategy to communicate with customers effectively’
Top 5: Reaching the bombarded consumer

Top 5: Reaching the bombarded consumer

News   •   Feb 17, 2017 13:53 GMT

Combining AI with customer data means you can create intelligent service oriented communication that is dynamically adapting to the customer's behaviour, in real time. Below is a list of top tips for insurers considering AI to reach the bombarded consumer

Customer retention: four tips on accessing the bombarded consumer

Customer retention: four tips on accessing the bombarded consumer

News   •   Jan 31, 2017 15:50 GMT

Email, phone, text, messaging apps, social platforms, traditional mail – there are so many communication channels that brands are over-messaging and customers are switching off. Are brands losing sight of the fundamentals of customer value?

Four startups powered by Artificial Intelligence

Four startups powered by Artificial Intelligence

News   •   Dec 05, 2016 11:06 GMT

Twitter debuts customer service chatbots for brands

Twitter debuts customer service chatbots for brands

News   •   Dec 05, 2016 11:03 GMT

Twitter debuts customer service chatbot for brands

Twitter debuts customer service chatbot for brands

News   •   Dec 05, 2016 11:00 GMT

What will Google’s click-to-message feature mean for ‘spontaneous’ content?
Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top
Two-thirds of customers feel undervalued by providers

Two-thirds of customers feel undervalued by providers

News   •   Dec 05, 2016 10:51 GMT

Bombarded Consumers: Focus on Service to Keep me Loyal
Newslink Global Insurance Trends

Newslink Global Insurance Trends

News   •   Dec 05, 2016 10:34 GMT

Insurance providers amongst sectors that need to improve customer communications says survey
Why your insurance customers are leaving you…

Why your insurance customers are leaving you…

News   •   Dec 05, 2016 10:20 GMT

Bank Consumers: Focus on service to keep me loyal

Bank Consumers: Focus on service to keep me loyal

News   •   Dec 05, 2016 10:17 GMT