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Latest news
Prescribe a dose of AI for the PPI nuisance call blues
News • Apr 06, 2017 15:31 BST
Wiraya receives share of 58 million SEK investment from VINNOVA for further development in Artificial Intelligence
Press releases • Mar 31, 2017 12:01 BST
Investment will be used to accelerate the pace of development in personalized and human customer dialogue using artificial intelligence. This will enable companies to optimise what, when, where and how to communicate effectively with their customers to increase conversion, build customer loyalty and reduce costs of operation.
Elon Musk Might Be Onto Something – Meet the Next Gen Marketer
News • Mar 28, 2017 13:24 BST
Why The Insurance Industry Must Tailor Communications Strategies
News • Mar 16, 2017 10:30 GMT
It’s Time To Embrace AI To Create Smarter Humans
Blog posts • Mar 09, 2017 17:18 GMT
10 staggering digital marketing stats we've seen this week
News • Feb 24, 2017 11:00 GMT
Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM
News • Feb 24, 2017 10:55 GMT
CRM: Suffering an identity crisis or a step closer to the Holy Grail?
News • Feb 24, 2017 10:53 GMT
CRM managers lack the data and strategy to communicate with customers effectively.
Press releases • Feb 24, 2017 10:49 GMT
CRM managers don't believe they're generating revenue
News • Feb 22, 2017 17:00 GMT
Less than 1 in 5 CRM managers feel they contribute to business revenues
News • Feb 22, 2017 13:52 GMT
Vast majority of CRM chiefs admit it is just not working
News • Feb 22, 2017 13:49 GMT
Can AI and IoT influence CRM? Only one in three firms have ‘ambitious’ plans
News • Feb 22, 2017 13:47 GMT
CRM managers ‘lack the data and strategy to communicate with customers effectively’
News • Feb 22, 2017 13:45 GMT
CRM managers ‘lack the data and strategy to communicate with customers effectively’
News • Feb 22, 2017 13:38 GMT
Top 5: Reaching the bombarded consumer
News • Feb 17, 2017 13:53 GMT
Combining AI with customer data means you can create intelligent service oriented communication that is dynamically adapting to the customer's behaviour, in real time. Below is a list of top tips for insurers considering AI to reach the bombarded consumer
Customer retention: four tips on accessing the bombarded consumer
News • Jan 31, 2017 15:50 GMT
Email, phone, text, messaging apps, social platforms, traditional mail – there are so many communication channels that brands are over-messaging and customers are switching off. Are brands losing sight of the fundamentals of customer value?