News • Mar 06, 2018 14:11 GMT
AI should be used to identify and solve important industry-specific business problems, which will cause real transformative effects Whether a business is using basic automation now or considering AI for the future, what makes or breaks the brand is increasingly down to what your existing customers choose to do
News • Feb 20, 2018 08:56 GMT
The sale of Nectar for roughly £300m less than its valuation ten years ago is a stark reflection of changed customer behaviour.
News • Feb 14, 2018 11:54 GMT
Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe. Wiraya, which develops a Managed Mobile Customer Activation software, has been awarded €2 million in innovation grants by the European Commission, for the development of Wiraya Activation Intelligence (“Wiraya AI”).
News • Feb 13, 2018 15:12 GMT
News • Feb 13, 2018 10:27 GMT
Press releases • Feb 13, 2018 10:16 GMT
Wiraya Activation Intelligence will use machine learning to help mobile operators serve millions of customers per day across Europe.
Press releases • Feb 01, 2018 13:00 GMT
The fast growing marketing tech company Wiraya Solutions continues to expand internationally and recruits Max Emilson as responsible for Global Sales.
Press releases • Jan 31, 2018 11:05 GMT
Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution, to inspire action from players.
Press releases • Jan 03, 2018 10:00 GMT
Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages.
Press releases • Dec 19, 2017 08:00 GMT
Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players.
News • Dec 05, 2017 16:18 GMT
Press releases • Dec 05, 2017 16:00 GMT
Study by customer activation company Wiraya unveils scale of work for energy companies in light of Ofgem measures • Just 17% of the population are aware they are on standard variable tariffs • 65% either haven’t heard of price capping plans or aren’t sure what they are • Just 14% of customers over 65 say they are advised on their energy bill by their provider