News • Oct 30, 2017 10:20 GMT
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News • Jul 31, 2017 16:54 BST
Eighty per cent of consumers show some form of brand loyalty, according to the DMA’s 2017 Customer Engagement report.
The study, conducted by the DMA and Foresight Factory, with partners Emarsys, Epsilon, Feefo and Wiraya, found that the percentage of those who stay loyal for both routine and special purchases has risen from 40% in 2016 to 50% this year.
Eight in 10 consumers (81%) said they are willing to spend time researching products to get the best deals, while more than half (55%) of consumers agree that they tend to use the same brands/shops/sites without looking for alternatives.
Half of young consumers (51%) find it difficult to know which brands are trustworthy, compared to 43% of those aged over 65 years old. These younger shoppers also find it difficult to know which marketing messages they can trust – 52% of those aged 16-24 years old, compared to 38% of those over 65.
Please find the full piece here: http://www.dbm.today/consumer-loyalty-increases/
News • Jul 31, 2017 16:53 BST
Consumers today are “conflicted”, says the Direct Marketing Association (DMA); they want to be loyal, but don’t know who to trust.
This paradox manifests itself in the regulatory body’s latest batch of research, Customer Engagement 2017, which finds that while consumers are becoming increasingly loyal to brands, they are spending a lot more time researching the right brands and retailers to buy from.
It’s meant that the rate of those that stay loyal for both routine and special purchases has risen from 40%-50% in the last year, while 80% of consumers now show “some form” of brand loyalty.
Please read the full piece here: http://performancein.com/news/2017/07/27/ai-could-rescue-frugal-consumer-loyalty-say-dma-members/